If you have any questions regarding the results or how we can help you to improve your organisation’s maturity level, please do not hesitate to reach out to us at analytics@klikki.com.
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A companys online presence today often has to cater to many different use cases owned by different departments internally. To the end-client however this is all merged, from a data perspective it's important to tie together all aspects of a customer journey. Which areas does your online presence cover today?
Area: Business Areas
What is your organisation's skill level when it comes to data gathering?
Area: Measurement - People
How advanced are your processes around data gathering?
Area: Measurement - Process
What is the current level of technology used for data collection?
Area: Measurement - Technology
What's your organisation's skill level when it comes to analysing data?
Area: Analysis - People
How thorough are your processes when it comes to analysis of your data?
Area: Analysis - Process
What is the level of technology used to support analysis?
Area: Analysis - Technology
How skilled are people in your organisation when it comes to data driven decision-making?
Area: Decisions - People
Which processes are in place to aid data driven decision making?
Area: Decisions - Process
How does technology aid decision making?
Area: Decisions - Technology
How do you maintain and manage processes, technology and knowledge sharing in regards to analytics & insights over time?
You have deep technical knowledge in-house that helps you gather data accurately, independent of source and platform - data that you can trust and combine to bring even deeper insights once they reach your analytical functions. KliKKi can be your sounding board in new initiatives to ensure your data collection is streamlined across platforms - internally and externally.
You have the fundamentals – and skillsets – in place to collect data with precision in your various applications. However, there is still room to improve. Can data gathered be used by several different platforms at once (with a common denominator, to later on combine them)? And what about data to gather from external actors/activities? KliKKi can help you improve your ways of gathering data both more efficiently and reliably.
The collection of accurate data is (or at the very least can be) a very technical procedure – if the foundation – or, implementation – is incorrect, there is a great risk that decisions related to your digital initiatives will be based on incomplete, or even faulty, data. Perhaps you lack profiles with technical depth (e.g. web developers) within your company to completely trust the data that is gathered. KliKKi can assist in either educating your staff, or even perform the implementations themselves, in order to ensure that data gathered is reliable and accurate.
You have very clear and aligned processes regarding how to measure and quality assure data collection (as well as the data itself) - not only within individual projects but for your company as a whole. New additions in the form of software – or maybe an extended service/product portfolio – are easily integrated into your enterprise data structure and can make use of existing processes (and data) to seamlessly become a part of your company. KliKKi can help you broaden your views on possible third party integrations (or acquisitions) that can be of further help, such as a suitable Data Management Platform (DMP).
You try to make sure that digital initiatives are measured but are uncertain about the hows, the whats and the whys. Measurement Plans are part of your processes for individual projects but you may not be sure in how they fit into the bigger picture. KliKKi can help you with methods to improve your processes in order to avoid re-doing work around quality data collection due to inconsistent, or misaligned, methods.
Your data-gathering-processes are likely based on internal, or even individual, needs rather than as a part of your company’s strategy. “How do we measure this?” is not a question that is present on your checklist when starting new projects. As a consequence, you run a high risk of losing key information/data should a certain employee disappear from the team or company. KliKKi can help you standardize data collection through detailed documentation and training - both for managers and people in the operations, and in extension make it an integral part of your overall strategy and Ways of Working.
You have a fully functional, secure and integrated cross-platform setup with borderline unlimited possibilities to provide a tailor-made experience to your customers. You barely differentiate between “web data”, “CRM data” and “offline data” anymore, they are all just data to you. KliKKi can assist you in verifying data integrity over time and challenge your advanced data collection signals.
You are well versed in your measurement/Analytics-tools of choice and are well aware of how to find answers to various questions about your customers within them. Your setup is well-documented so that new employees quickly understand how to add, adjust or remove existing parts to or from it. However, you may not use your tool to its full potential - there might still be room to connect offline to online, or connect digital information collected elsewhere to your web/mobile data (e.g. data from your CRM) to bring everything together into a holistic view of your customers and applications.
You use little – if any – technology to measure the activity and behavior of your customers on your own web site/application(s). Perhaps you have created an Analytics-tool account (e.g. Google Analytics, Adobe Analytics) and pasted their code snippet in the correct place to track metrics like visits and bounce rate, but not much more. As a result, many hypotheses about customers will remain unanswered because of shortcomings in your technical setup. KliKKi can aid you in setting up your Analytics account – including Tag Management – to both enable measurement of more data and create a dynamic, maintainable measurement setup that simplifies the collection of data - both in the present, as well as the future.
You have all the fundamentals to be an advanced data-driven company. People in your organisation have the skills and the depth of experience to be able to do advanced analysis, predict future outcomes and highly impact business result. KliKKi can be your sounding board in new initiatives to ensure your analysis is streamlined across teams.
Your organisation is skilled in data analysis with a range of methods to translate data into insights. The next step is to be able to predict outcomes with your analyses. KliKKi have and can provide you with resources to help you take the next step within advanced analytics methods and can deliver both training programs as well as ad hoc competence support.
Your organisation is probably not employing any data analysts at the moment. This makes analysis very time consuming, with risk of making wrong business decisions due to mistakes in data collection and analysis. KliKKI can help you with training and help people in your organisation become more data driven with recurring trainings tailored to different needs.
You are very structured in how you handle different analytics tasks with clear processes, documentation and execution. KliKKi can help you with benchmarks from other companies to inspire and if necessary improve your way of work even more.
Your organisation som processes in place for helping you to derive insights from your data. You might face some validity and reliability risks when “cutting corners” however. KliKKI has experience in how to set up a framework that help you structure your analysis work and make it generate continuous insights that help your business.
Your analysis efforts are probably more about providing data than creating business critical insights. You have little or no framework for providing continuous insights that drive your business forward. KliKKi can help you with setting up basic models for how to organize your methods of analysing data including training and help with the existing workload.
You have an excellent technological setup for executing advanced analytics. You include many sources with high granularity. KliKKI can be your sounding board, sharing best practice and help you being up to date with new and interesting applications that can move your analysis practises forward.
Your technical platforms and capabilities for analysis are probably very good, You have the fundamentals for not only answering the question “what?” but also some capabilities to answer the question “why?”. KliKKi can help you with moving your technical capabilities one step further with for example improved visualisation or semi automation of analysis through technology.
Your technical platforms does not aid you in providing valuable insights to your organisation. You can probably answer the question “what?” but have problem with answering the question “why?”. The lack of technological capabilities will probably make digital analysis siloed and less integrated with relevant departments within your organisation. KliKKI can help you with strategies and plans for improving your analysis capabilities in the technological area. One example is to define a KPI framework and help you with technical solutions to lets you monitor and analyze the performance of your business.
Your team is skilled and uses relevant data for recommendations and actions. People's contributions to data driven decision making is a critical part of your organization's success. KliKKi can support you with insights and training about new tools and methods to leverage your team's capabilities.
Your data driven decision making-efforts are recognised in the organisation but you must sometime struggle to get maximum attention from management. KliKKi can help you with packaging and visualisation of your data way that makes it easier to communicate and in turn have a positive impact decision making.
Your measurement, insights and action-initiatives are probably not a strategic part in decision making. One reason is perhaps lack of a robust KPI framework that lets you monitor and evaluate your digital channels. There is a risk that any progress or improvement related to your digital channels will not be recognised. KliKKi can aid in setting up robust KPI frameworks, including communication strategies and training to strengthen the organisation's skills in regards to data driven decision making.
You have a clear model for using the right process for the right task. The process is efficient and eliminates irrelevant time consuming input that have low or no value for decision making. The processes are probably well documented and communicated to the whole organisation.
You have processes for decision making but perhaps a bit static and with difficulties in making quick changes depending on needs from the organisation. KliKKi can help you with improve your processes to be more flexible and help you evaluate the right methods and tools depending on different business objectives.
Data driven decision making is very ad–hoc and processes for it are not established. There is a risk that decisions are based on different factors from one time to another. This will probably lead to uncertainties in decision making and time consuming follow-ups. KliKKi can provide you with quality assured methods and processes to eliminate Ad-Hoc methods of decision making.
You have a fundament for predictive analysis based on your technical capabilities. You can support decisions with high granularity data including advanced segmentation and real time insights.
You have a good fundamental technology setup to aid your decision making. Perhaps your methods and technology setup limits your capabilities for more advanced analysis to broaden and deepen your insights and proposals for decision makers. KliKKi can help you with training and improved technical setup to be more granular in insights and recommendations that will leverage decision making.
Gut feeling can sometime be right but in the long term decisions based on technology will outrank individual judgements. There is a risk that decision making is based on “constants” or perceptions about your digital audiences that are wrong. Klikki can help with general overview of your technical setup, improvement areas and how your technology can help you take better decisions.
All building blocks for ensuring that business decisions are supported by relevant and correct data is in place. Automation and structured ways of improving ensures reliable, efficient and available insights across the organisation. KliKKi can support with best practices, knowledge in multiple verticals to challenge and help you stay at the forefront.
You have a solid foundation ensuring reliable and available key data. Your methods and technology setup may limit your capabilities for more advanced analysis to broaden and/or deepen your insights and input in decision making. KliKKi can help you with training, technology planning and setup to enable more granular insights and improved recommendations to support decision making.
Gut feeling can sometimes be right but in the long term decisions based on data will outrank individual judgements. There is a risk that decisionmaking is based on individuals perception about your digital audiences that are wrong. Klikki can help with general overview of your technical setup, improvement areas and how you data can help you with better decisions.
About KliKKi
KliKKi is a fast growing Nordic Digital Marketing Agency with offices in Helsinki, Stockholm, Copenhagen and Oslo. Our focus is to provide always on services that maximize the total effect of our customer’s marketing budgets and increase their sales.
We maximize online visibility at all relevant touch points, providing the right paid and owned content at the right time and place in order to influence the target audience at all stages of the buying cycle. We believe marketing has undergone a revolution and old truths don’t apply.
